A TV commercial that was created to present the “Kauno grūdai” product “Extra” flour.
The main goal of the video clip was to introduce this type of product in a new, unexpected and colorful way, and to communicate its essential feature – whiteness. This clip became the centerpiece of the entire advertising campaign.
Client: Kauno grūdai
Advertising agency: TBWA\Vilnius
Director: Airidas Janušauskas
Director of Photography: Evaldas Arlauskas
Art Director: Daumantas Laimė
1st AC: Oskaras Abramavičius
Food Stylist: Rokas Šaški
Gaffer: Tadas Mikalauskas
Grip: Jokūbas Kiauleikis
Camera, lighting and studio: Cinevera and Cineskope Rental
Voiceover: DROPAUDIO
Production company: Video agency TURBO