A video clip was created to shape the employer’s image and attract employees. It was particularly important for the company to show a real work environment, a variety of roles, and to introduce the company’s managing director. A VLOG-style clip format was chosen to fulfill these objectives, which imitates the creation of a personal video. The longer than usual video length was chosen taking into account a motivated and content-interested target audience.
Idea, script, and implementation Video Agency TURBO